What if I told you there is a big market right in your town ready and willing to buy your direct sales products and you are losing money right now by not tapping into this area. Would you be working up some type of booking idea to access this market immediately? This booking idea is great for special occasions and holidays that you can easily target with some tweaking. Let’s look at this market and see how you can access it with your business.
Target Your Bookings towards Men and/or Couples
Men have to shop too and too often being in a female based industry can inhibit our thinking to just women focused parties and bookings. The fact is that guys don’t usually like to shop and most definitely, they don’t like shopping for females. So let’s take a look at how you can use this huge market to your advantage and open the doors to men focused bookings.
First off, when marketing to men for bookings you need a different approach than when marketing to women. You want to offer salsa, BBQ and Beer (not literally, unless you want to) and look at setting up your products as cash and carry. There really aren’t specific items or lines that may work better than others since women love all items that direct sales is built around. Jewelry, food, bath and body, cosmetics, kitchen, home and garden and the list goes on.
One very successful way to book male focused parties is by having it at your home and offering free gift wrapping and cards right there at the party. If a guy is going shopping, remember they are not great at wrapping and would welcome their purchase completed at the time of purchase. The gift is safe from prying eyes when it gets home and they don’t have to stress out when it comes to shopping for daughters, moms, and wives. Basket and set sales would be a good offering for the guys too.
This will also work great for a couple’s party. You can tweak your theme a bit and offer wine and cheese or keep it with your Beer and BBQ for fun. Keep the evening simple and casual with the no pressure approach. A casual evening centered around the holiday buying period can be a welcome change for yourself and your guests.
Start offering this shopping alternative to your hosts and hostess this holiday season. When you focus on booking men for parties, it will make shopping for them a no brainer, and who knows, with all the new Direct Sales opportunities for men you may even turn your host into a new recruit! It will also bring your direct sales business into a new level of service and sales.